Clear Eyes announced today that award-winning actress and singer, Vanessa Williams is joining the brand as its new spokesperson. Williams will star in a national advertising campaign, which will include several new television commercials that begin airing in June, and will also appear online in digital ads, on the Clear Eyes ® website and the brand’s Facebook page.
“As an actress I spend hours on stage under bright lights, reading scripts, sending emails and traveling on airplanes ““ conditions that create the perfect storm of dryness and irritation for my eyes,” said Williams. “I always keep my Clear Eyes ® eye drops with me, so I can immediately soothe and moisturize my eyes. It provides instant and long-lasting relief from dryness, redness and whatever irritates my eyes.”
“With her indisputably beautiful, crystal clear eyes and long-time advocacy for eye health, Vanessa is a natural fit for the Clear Eyes ® brand,” said Tim Connors, Chief Marketing Officer for Prestige Brands, Inc. (NYSE:PBH). “Her star power and influence will help the brand reach millions of consumers who suffer from eye irritation.”
Even though about 60% of adults suffer from some type of eye irritation, only about 33% use eye drops. The new campaign will raise awareness of dry eye and other eye irritations, and highlight the efficacy of Clear Eyes ® over-the-counter eye drops, which provide fast-acting, multi-symptom relief and long-lasting comfort.