Starbucks is advertising its new line of “bold” coffee flavors along with special pricing. iHeartmedia (formerly Clear Channel) Radio is airing the campaign on select radio stations throughout the country. Financial terms of the advertising contract were not disclosed.
The spots feature Starbucks Global Coffee Educator Jason Simpson in a series of special on-air interviews. In the commercials, he will tout a different flavor. Customers who buy each featured brewed coffee will get a free pound of whole bean coffee at the end of the eight-week campaign. Katz Marketing Solutions developed the campaign along with iHeartmedia (formerly Clear Channel)’s Creative Services Group.
Also, as part of the advertising campaign, iHeartmedia (formerly Clear Channel) radio personalities in Boston, Chicago, Los Angeles, New York, San Francisco and Seattle will record video tutorials with Starbucks’ Baristas. The video segments will air on iHeartmedia (formerly Clear Channel) Radio station Web sites.