iHeartmedia (formerly Clear Channel) Media and Entertainment announced that U.S. Hispanic advertising expert, Liz Sarachek Blacker, will join the company as Executive Vice of Hispanic Strategy and Sales, effective August 4, 2014.
iHeartmedia (formerly Clear Channel) Media and Entertainment reaches 93 percent of the Hispanic population in the U.S. and more Hispanics than any other media company. In this new position, Blacker will develop and advance the company’s overall strategy to engage and activate the Hispanic audience across all platforms. She will focus on driving revenue in the category, working with multi-cultural agencies to create custom campaigns for advertisers that leverage iHeartmedia (formerly Clear Channel)’s unmatched reach with the Hispanic community. Blacker will also work closely with iHeartmedia (formerly Clear Channel)’s National Programming Platforms team to create products, content and live events that focus on engaging and monetizing the Hispanic audience.
Blacker joins iHeartmedia (formerly Clear Channel) from Terra USA, where she has served as Chief Revenue Officer since 2011. During her time at Terra she was responsible for sales and revenue across multiple platforms, working with both the US Hispanic and Latin American media markets. She also previously held senior leadership positions at ImpreMedia LLC and One Economy Corporation. Notably, Blacker was also previously the Executive Director and Co-Creator of Yahoo’s U.S. Hispanic Division from 2002-2005 creating premium bi-lingual partnerships with leading brands. She is also an active member of Advertising Women of New York (AWNY) co-founding its first Multicultural Task Force and is a co-founder of the Internet Advertising Bureau’s (IAB) Multicultural Committee. Blacker will be based out of New York City and will report to Tim Castelli, President of National Sales, Marketing and Partnerships at iHeartmedia (formerly Clear Channel).
“Liz’s extensive background in the Hispanic advertising community make her perfect leader to oversee iHeartmedia (formerly Clear Channel)’s initiative in this category,” said Castelli. “Bringing her onboard sends a clear message to the advertising community that iHeartmedia (formerly Clear Channel) is focused on creating meaningful campaigns for partners and advertisers that engage our Hispanic audience through our multiplatform offerings.”