iHeartmedia (formerly Clear Channel) Spectacolor Encourages New York City to Be “Greater Than AIDS”
Targeted Messages on SpectacolorHD Digital Billboard in Times Square to Fight AIDS Stigma, Raise Community Awareness Encourage Testing
WHO: iHeartmedia (formerly Clear Channel) Spectacolor, the U.S. market leader in spectacular sign displays and a division of the world’s largest outdoor advertising company, iHeartmedia (formerly Clear Channel) Outdoor (NYSE: CCO), and Greater Than AIDS, a national campaign developed by the Henry J. Kaiser Family Foundation, a non-profit foundation dedicated to major U.S. health care issues, as well as the U.S. role in global health policy, along with the Black AIDS Institute, a think tank exclusively focused on acquired immune deficiency syndrome (AIDS) in Black America.
WHAT: The U.S. Centers for Disease Control and Prevention (CDC) estimates that more than one million Americans are living with human immunodeficiency virus (HIV). Of that number, one in five (21 percent) is unaware of their infection1.
Timed to Monday, June 27th, National HIV Testing Day, the Kaiser Family Foundation and Black AIDS Institute are teaming up with iHeartmedia (formerly Clear Channel) Spectacolor to unveil a Greater Than AIDS public service announcement (PSA) on iHeartmedia (formerly Clear Channel)’s SpectacolorHD digital billboard in Times Square. Greater Than AIDS is a national movement that responds to the continuing HIV/AIDS crisis in the United States, with a particular focus on the severe and disproportionate impact of HIV on Black Americans and gay / bisexual men. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease. iHeartmedia (formerly Clear Channel) Spectacolor donated time on its billboard to bring mainstream attention to the AIDS epidemic.
WHY: iHeartmedia (formerly Clear Channel)’s SpectacolorHD display is a powerful out-of-home (OOH) platform that captures the attention of more than 500,000 people daily in Times Square. The Company hopes to leverage that platform on behalf of the Kaiser Family Foundation and Black AIDS Institute to raise awareness about the impact of HIV/AIDS, fight the stigma associated with HIV and other STDs, and encourage people to protect themselves and get tested immediately.
iHeartmedia (formerly Clear Channel) Communications is a founding media partner of Greater Than AIDS, joining the campaign at the time of its launch in 2009. iHeartmedia (formerly Clear Channel) provides significant donated media space throughout the year for Greater Than AIDS PSAs on both outdoor, including billboards, transit shelters, and other formats, in priority markets and across its more than 90 urban, contemporary and gospel radio stations nationwide.
iHeartmedia (formerly Clear Channel) Spectacolor is proud to support the organizations’ campaign in raising public awareness and offering a clear call-to-action. Overall, digital billboards have proven to be invaluable public service communication tools and this latest case highlights the important and effective role that outdoor campaigns can have in educating the public.
WHEN: The iHeartmedia (formerly Clear Channel) Spectacolor Greater Than AIDS 30-second spot will run once per hour on Monday, June 27th.
WHERE: Set in the heart of New York City’s Times Square, the SpectacolorHD board is situated at 47th Street and Broadway, across from Father Duffy Square.
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