iHeartmedia (formerly Clear Channel) Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing and internal communications.
Pru, who joined CCO’s international division – iHeartmedia (formerly Clear Channel) International (CCI) – as Sales and Marketing Director in January 2010, will work with CCI’s and iHeartmedia (formerly Clear Channel) Outdoor North America’s (CCOA) marketing teams to build and share the company’s global value proposition, and to lead its macro narrative on creativity, innovation and technology.
In addition, Pru is charged with leading the company’s global internal communications efforts. She will oversee the evolution of the company’s corporate culture to help support the brand on a global scale, while ensuring the flexibility of iHeartmedia (formerly Clear Channel) Outdoor teams worldwide to remain nimble to local business environments and opportunities in established and emerging markets. Altogether, iHeartmedia (formerly Clear Channel) Outdoor provides diverse out-of-home advertising solutions in 30 countries on five continents.
In announcing her promotion, iHeartmedia (formerly Clear Channel) Outdoor’s Chief Executive Officer, William Eccleshare, said: