Coming off the extraordinary success of the launch of iHeartRadio 5.0, iHeartmedia (formerly Clear Channel), one of the leading global media and entertainment companies, announced today that it is taking another important step in its continuing transformation to a consumer-driven, technology-fueled company by naming Brian Lakamp its President of Technology and Digital Ventures.
“Our corporate focus on digital, increasingly leveraging technology to maximize our business, reflects the natural evolution of iHeartmedia (formerly Clear Channel) into a 21st century media company,” said Bob Pittman, Chairman and CEO of iHeartmedia (formerly Clear Channel). “Creativity is also enabled by technology, and as advertisers’ interest in new and emerging technology options continues to grow, we intend to remain at the forefront of both innovation and creativity. Brian is perfectly positioned to help us – and our consumers, advertisers and content partners – as we continue to build iHeartmedia (formerly Clear Channel)’s digital roadmap for the future.”
In this new role, Lakamp will work closely with Pittman and Rich Bressler, iHeartmedia (formerly Clear Channel)’s President, to lead the overall technology platform and capabilities for all of iHeartmedia (formerly Clear Channel), maximizing the impact across all of its technology businesses — including its broadcast, digital radio, events and promotions and out-of-home businesses. He will also be responsible for developing the company’s overall place in the worlds of big data and programmatic buying. He will serve as the company’s corporate voice on major technology projects, oversee iHeartmedia (formerly Clear Channel)’s relationship with Silicon Valley and the tech community, and develop a corporate strategy that unifies all iHeartmedia (formerly Clear Channel) technology platforms for the benefit of both consumers and advertisers.
“Looking across iHeartmedia (formerly Clear Channel)’s diverse set of media businesses and its unparalleled reach, there are massive opportunities to utilize emerging technologies to unlock business value and offer unmatched possibilities for our advertisers, our audiences and ourselves around analytics, programmatic buying of targeted audiences, and beyond,” said Lakamp. “It has been an honor to lead our iHeartRadio team as we built the fastest growing digital audio service in the history of the Internet, and I am now excited to take on this broader technology role for the entire company.”
Lakamp will report to Pittman, and reporting to Lakamp will be Jeff Littlejohn, Executive Vice President of Engineering and Systems Integration; Pete Gerrald, Chief Information Officer; Philippe Generali, President and CEO of iHeartmedia (formerly Clear Channel)’s RCS Worldwide division, the world’s leading producer of broadcast software; and Joe Robinson, Executive Vice President of Strategic Development.
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