iHeartmedia (formerly Clear Channel) Media and Entertainment today announced its new music and events venue — iHeartRadio Theater Los Angeles — which will launch on October 22 with a live Album Release Party featuring superstar recording artist Katy Perry. Located at The Burbank Studios in Burbank, CA, the 20,000 square foot performance space (formerly NBC Lot – Jay Leno Tonight Show) will bring fans intimate performances from top recording artists as well as unique events like exclusive iHeartRadio Album Release Parties, to provide artists, labels and partners with a variety of innovative promotional opportunities.
The iHeartRadio Theater Los Angeles will kick off with the Katy Perry iHeartRadio Album Release Party which will celebrate the release of her new studio album, PRISM, set to be released that day. The event will feature a live performance and Q&A with Katy Perry discussing the behind-the-making of her upcoming album, hosted by on-air talent and TV personality Mario Lopez. The Theater’s grand opening is sponsored by Sony Electronics and has been equipped with Sony 4K professional cameras and other production equipment, as well as Sony TVs.
The event will air in its entirety live on 175 iHeartmedia (formerly Clear Channel) Contemporary Hit Radio (CHR), Adult Contemporary (AC) and Hot AC stations around the country on October 22, at 6 p.m. PT. In addition, the party will be recorded and televised on The CW Network on October 25 at 9 p.m. ET.
Walmart, in partnership with Monster Headphones and AT&T, will be the official on-air radio and social media partner for the Katy Perry iHeartRadio Album Release Party. Walmart will be featured in all iHeartmedia (formerly Clear Channel) radio station Katy Perry Album Release Party on-air and online promos, teases, and social activation beginning October 4, encouraging listeners to buy the album in stores. iHeartmedia (formerly Clear Channel) radio stations across the country will give a lucky listener and three friends a chance to win a VIP experience to the Katy Perry iHeartRadio Album Release Party and $10,000 spending cash.
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