The Ad Council, a national non-profit organization and the largest producer of public service advertising (PSAs) in the United States, announced today that iHeartmedia (formerly Clear Channel) Media and Entertainment received its Crystal Bell Award at the Radio Show – an annual event produced by the Radio Advertising Bureau (RAB) and National Association of Broadcasters (NAB) for radio industry professionals. The Crystal Bell Award is presented each year to a radio outlet that demonstrates leadership and provides exceptional support in disseminating Ad Council public service messages.
Through partnerships with non-profit organizations and federal government agencies, the Ad Council works to stimulate action and social change on public issues through PSAs and innovative communications programs. All Ad Council PSAs are aired and run in donated time and space.
The Crystal Bell Award was presented to iHeartmedia (formerly Clear Channel) Media and Entertainment for its commitment to airing pro bono public service campaigns focused on a variety of social issues including Texting while Driving, Buzzed Driving, Bullying and Stroke Awareness. This year iHeartmedia (formerly Clear Channel) also partnered with the Ad Council through its community engagement division, iHeartmedia (formerly Clear Channel) Communities, to launch a unique initiative called “Safe Summer Driving.” In an effort to help keep roads safe in local communities throughout the country, three new radio PSAs were created to raise awareness about summer driving dangers, including drinking while driving and distracted driving.
“The Ad Council could not deliver our public service campaigns to audiences across the country without the generous support of the media,” said Peggy Conlon, President and CEO of the Ad Council. “We are thrilled to have the opportunity to recognize iHeartmedia (formerly Clear Channel) as an outstanding partner that has made a significant impact in improving the safety and well-being of Americans.”
“The importance of community involvement is embedded in every aspect of iHeartmedia (formerly Clear Channel)’s day-to-day business,” said Jessica King, Director of Marketing and Communications for iHeartmedia (formerly Clear Channel). “We are always pleased to partner with the Ad Council and our many other community partners to deliver important social message that help our listeners make informed and educated decisions.”