KUDOS to iHeartmedia (formerly Clear Channel) (we mean iHeartMedia) for being ahead of the curve and introducing the new form of, what was once radio, to come over the next couple of years. Radio will no longer be the focus but reaching the audience with various forms of media will and iHeartMedia has already gone all out to prove that by rerbranding and repositioning itself to be the leader in the new forms of communicating with listeners. RFFocus has been talking about this for a couple of years now. Get Ready as the industry shifts again… Has anyone seen the middleman?
iHeartmedia (formerly Clear Channel) Becomes iHeartMedia
Reflects iHeartRadio Momentum and How Consumers and Advertisers Engage Seamlessly Across The Company’s Diverse Live Media Platforms – Broadcast Radio, Digital, Mobile, Social, TV, Outdoor and Events
Company Continues to Be Built on the Strengths of Most Powerful Local Broadcast Radio Station Brands, Franchises and On-Air Personalities
iHeartmedia (formerly Clear Channel) Outdoor Retains iHeartmedia (formerly Clear Channel) Brand, Continuing to Transform Global Out-of-Home Industry as Integral Part of Company
iHeartmedia (formerly Clear Channel) announced today that it has become iHeartMedia, reflecting the company’s success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact.
The newly named company includes a wide range of advertising-supported, consumer-focused media businesses, including 859 radio stations in over 150 markets, with more than 245 million listeners a month — the largest reach of any radio or television outlet in America; iHeartMedia Digital, with its more than 90 million digital monthly uniques; Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates; the Total Traffic and Weather Network, reaching almost all U.S. commuters; 20,000 live music events, all of which generate massive consumer engagement on social media platforms and the largest of which are even televised; its related companies, including Katz Media Group; as well as iHeartmedia (formerly Clear Channel) Outdoor, one of the world’s largest outdoor advertising companies.
“iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices – and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with iHeartmedia (formerly Clear Channel) Outdoor’s reach of over half a billion people worldwide across 30 countries and five continents, it’s clear that no other company can match our reach or broad spectrum of media platforms.”
iHeartmedia (formerly Clear Channel) Outdoor Holdings, Inc. (NYSE: CCO) will retain the iHeartmedia (formerly Clear Channel) brand. As it continues to transform the global out-of-home industry, iHeartmedia (formerly Clear Channel) Outdoor’s brand and products will become an even more important part of iHeartMedia’s future.
“Although we are changing the parent company’s name, iHeartmedia (formerly Clear Channel) Outdoor is built into the fabric of our multi-platform company,” said Rich Bressler, President and Chief Financial Officer of iHeartMedia, Inc. “With its continued growth into digital and mobile, iHeartmedia (formerly Clear Channel) Outdoor has tremendous momentum as a leader in the out-of-home advertising industry, and is a more integral part of our company than ever. We’re pleased that the iHeartmedia (formerly Clear Channel) brand, with its long history and respected heritage, will continue on in our Outdoor business.”
iHeartMedia reflects both the success and the cultural impact of the iHeartRadio business formed three years ago and the evolution of the company’s major local radio station brands and franchises to include mobile, social and events. iHeartRadio has become the dominant national consumer brand among the company’s assets with almost 70 percent consumer brand awareness and record-breaking digital growth, reaching 50 million registered users faster than any digital music service, and even faster than Twitter, Facebook and Pinterest. The company’s 859 radio stations have led the way for the entire media business, becoming even more relevant in the lives of their listeners by expanding how they connect with listeners live and in-the-moment in mobile and across its network of social platforms.
“iHeartMedia was created by the strongest broadcast radio stations in the country, and we will continue to build this company the same way – on the country’s strongest radio stations,” said Pittman. “We are especially excited because our digital platform extends the reach and impact for our wildly popular on-air personalities – and it’s a platform that only iHeartMedia provides.”