Home URBAN Chicago Tribune Explores PPM and WGCI

Chicago Tribune Explores PPM and WGCI

So the question for the radio business is: Were your audience figures wrong then, or are they wrong now?

Was - 107.5 truly the second-most-popular station in the Chicago market, with a 6 percent share of the , as Arbitron reported in its spring quarterly ratings, the last compiled using the now-discarded diary ?

If so, how does that square with Arbitron’s latest numbers covering the summer , the first using the controversial new technology of portable people meters, which the urban contemporary outlet tied for 14th place with jazzy sister station WNUA-FM (down from 6th), with a 2.7 percent share of [read whole story here]

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.