CBS RADIO today named Chad Fitzsimmons to the newly created position of Director, Music Initiatives effective immediately. Working with the Company’s nearly 85 major market music radio stations, its array of digital assets, and CBS’s owned television stations across the country, Fitzsimmons will develop and launch a variety of unique partnership opportunities for record labels to promote today’s most popular artists and up-and-coming musicians to millions of music fans across the country. In addition, he will create exclusive one-of-a-kind experiences that allow listeners to engage directly with their favorite artists.
Fitzsimmons will report to Greg Strassell, Senior Vice President, Programming, CBS RADIO, while also working closely with the entire senior programming leadership team, and Helen Leisengang, Vice President, Integrated Marketing and Special Events. He will be based in Los Angeles.
“We’re delighted to name Chad to this exciting new position which will maximize exposure for artists on our stations, and elevate our ability to execute larger than life programs across the full spectrum of our portfolio,” said Strassell. “Chad has worked on some of the most highly regarded music events, including CBS RADIO’S pre-GRAMMY concert held at the famed GRAMMY Museum, and was instrumental in creating the Red Bull Sound Space at KROQ and AMP Radio in Los Angeles. He knows what it takes to drive the best results for an artist using the powerful platform of radio.”
“Strengthening radio and records symbiotic relationship has countless benefits ““ the most important being what these new initiatives will provide for the fans,” said Dan Mason, President and CEO, CBS RADIO. “We’ve had very creative meetings with labels and artist management as of late, and we look forward to continuing the two way dialogue, bringing to bear the full resources of CBS RADIO.”