Home Music Industry News CBS RADIO NAMES ALAN BLUM VICE PRESIDENT, BRANDED CONTENT SOLUTIONS

CBS RADIO NAMES ALAN BLUM VICE PRESIDENT, BRANDED CONTENT SOLUTIONS

chris brown

alan blum , one of the largest major-market broadcast media operators in the United States, producing original audio and video, live events and exclusive programming broadcast via on-air, online and mobile platforms, today announced Alan Blum will take on the newly-created position of , Branded Solutions. Blum will report to Rich Lobel, Executive Vice President and CMO, Altitude Group, a team of local engagement experts tasked with helping Fortune 500 brands connect with consumers using CBS radio and CBS Television Stations along with their digital properties, as well as CBS’s outdoor assets. The appointment is effective immediately.

In this role, Blum will work directly with the nation’s leading marketers to develop cross-platform programs that build brand awareness and favorability for advertisers. He will identify unique and engaging ways to introduce clients into a range of broadcast and digital programming, as well as out of home media.

“Local marketing is rapidly becoming the ‘new black,’ and given Alan’s considerable agency and branded content experience, he is the ideal partner to have as we enhance our commitment to delivering world class solutions to clients who want to own the local market landscape,” said Lobel. “He has a fresh perspective in looking at marketing solutions from a consumer point of view, and can see opportunities that have a chance to become sensational.”

Blum joins CBS radio from Re:Vision, a NYC-based advertising agency he founded in 1993, and where he also served as President and Executive Creative Director. Re:Vision is recognized for its strategic insights and provocative communications, and grew to represent the brand interests of a large roster of , from start-ups to Fortune 100 companies.

Pages: First | 1 | 2 | 3 | Next → | Last | Single Page

Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

Leave a Reply