CBS RADIO, one of the largest major-market broadcast media operators in the United States, producing original audio and video, live events and exclusive programming broadcast via on-air, online and mobile platforms, today announced Alan Blum will take on the newly-created position of Vice President, Branded Content Solutions. Blum will report to Rich Lobel, Executive Vice President and CMO, Altitude Group, a team of local engagement experts tasked with helping Fortune 500 brands connect with consumers using CBS radio and CBS Television Stations along with their digital properties, as well as CBS’s outdoor assets. The appointment is effective immediately.
In this role, Blum will work directly with the nation’s leading marketers to develop cross-platform programs that build brand awareness and favorability for advertisers. He will identify unique and engaging ways to introduce clients into a range of broadcast and digital programming, as well as out of home media.
“Local marketing is rapidly becoming the ‘new black,’ and given Alan’s considerable agency and branded content experience, he is the ideal partner to have as we enhance our commitment to delivering world class solutions to clients who want to own the local market landscape,” said Lobel. “He has a fresh perspective in looking at marketing solutions from a consumer point of view, and can see opportunities that have a chance to become sensational.”
Blum joins CBS radio from Re:Vision, a NYC-based advertising agency he founded in 1993, and where he also served as President and Executive Creative Director. Re:Vision is recognized for its strategic insights and provocative communications, and grew to represent the brand interests of a large roster of clients, from start-ups to Fortune 100 companies.