Houston announced that Michael Pettiette has been promoted to Vice President and Director of Sales, up from Regional Director of Digital Sales, for the six-station cluster, which includes KHMX-FM (Hot adult contemporary), KIKK-AM (sports), KILT-FM (country), KILT-AM (sports), KKHH (Top 40), and KLOL-FM (Spanish). In this role, Pettiette will be responsible for multi-platform sales and revenue for the cluster.
Pettiette joined CBS RADIO Houston in 2011 as Digital Sales Manager. He created the digital strategy for the cluster and has shown consistent double-digit growth and budget attainment as well as out-performing the Houston market. In 2014, Pettiette was promoted to Regional Director of Digital Sales where he created a strategy to provide synergies across the Dallas and Houston markets.
“We are delighted to promote Michael to lead our multi-platform sales efforts,” said Sarah Frazier, Senior Vice President and Market Manager, CBS RADIO Houston. “Our digital assets have become increasingly important tools in our sales toolbox, and Michael’s success in the area led directly to this well-deserved promotion. Every campaign we create includes a mix of over-the-air, digital assets and integration into our live events and experiences, and Michael has achieved great success for our clients by integrating them all seamlessly.”
Pettiette said, “I’m thrilled and humbled by the opportunity to lead one of the best sales teams in the industry. I look forward to integrating our industry-leading broadcast, live events and experiences, and digital products into customized solutions that drive results for our clients. I would like to thank Sarah for her leadership, mentoring, and trust throughout my time at CBS RADIO.”
Pettiette began his media career as a radio Account Executive at iHeartmedia. Before beginning his career at CBS RADIO Houston, he also spent time in digital sales and sales management roles at Hearst’s Houston Chronicle property. Pettiette holds a B.A. from the University of Houston and an M.B.A. from Tulane University.