Digital billboard to show highway drivers playlist from Louisville’s New Country Q103.1
CBS Outdoor Louisville and Cox Media have partnered together to show highway drivers in Louisville what songs are being played on their favorite radio station — New Country Q103.1 — in real time. Utilizing the latest in digital technology, the digital billboard on Interstate 65 will instantly show songs being played on the radio station. The Louisville billboard, which hangs over the freeway from its perch inside the grounds of the Kentucky Fair and Exposition Center, will also feature promotional messages from the station, encouraging drivers to tune in.
“This is a call to action that offers instantaneous interactivity,” said Mike Sheehy, sales manager, CBS Outdoor/Louisville. “You rarely get this kind of real time opportunity to connect a client to the public. In addition to being a great vehicle for New Country 103.1, it’s a great service for commuters who can now be apprised of what’s playing on the radio that very second.”
“We are thrilled to be able to be a part of showing off these capabilities here in Louisville,” says Cox Media Group Louisville’s operations manager, Shane Collins. “We hope the board is exciting and fun for listeners, too. ”
ABOUT CBS OUTDOOR
CBS Outdoor is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.
ABOUT COX MEDIA GROUP
Cox Media Group, Inc. is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 85 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.
SOURCE CBS Outdoor
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