Casio America, Inc., a worldwide leader in the manufacture of electronic musical instruments, continues to keep the hopes and dreams alive for aspiring musicians by expanding its Music Artist program. Casio’s artist program was developed to foster the growth of young artists across all music platforms, helping them to achieve their goals.
“Our Music Artist program identifies passionate, talented musicians from a variety of genres seeking to go beyond sound and make a place for themselves in the music world,” said Stephen Schmidt, Vice President of the Electronic Musical Instruments Division for Casio America, Inc. “We are excited to expand our current roster of young artists and look forward to developing long-lasting relationships that set these musicians up for success.”
As part of its mission, Casio has provided the gift of music to many young artists in the form of innovative, digital instruments. Los Angeles based rock band Fallen Riviera, one of Casio’s first artists in the Music Artist program, has launched their debut full-length album entitled “Another World”. A couple of singles from the album, “Somebody Take Me” and “Those Times Are Gone” were produced by legendary Beatles producer Ken Scott, and are now playing on radio stations across the country.
The expansion of Casio’s Music Artist program includes three new acts: DWNTWN, Mad Decent and Laura Clapp Davidson. Casio has gifted each of the new acts with digital pianos & keyboards to help cultivate their young musical minds.