Radio Ink’s 11th annual list spotlights energetic, intelligent, and driven women of radio. Ms. Hanley has been recognized in several of Radio Ink’s previous prestigious lists honoring women in radio. This year’s list includes women in programming, on-air as well as radio executives.
“Carol’s leadership in the radio industry is dynamic and we are delighted to see that she is recognized beyond the walls of Arbitron,” said William T. Kerr, President and Chief Executive Officer, Arbitron. “Carol has shown a great balance of sensitivity and strength during this period of transition both with our clients and with the new executive team.”
Ms. Hanley is responsible for overseeing the development and implementation of all sales efforts for Arbitron’s advertiser and cable customers as well as local and group radio stations and national radio services.
Ms. Hanley first joined Arbitron in 1987, working with the Radio Station Sales division in Chicago, later moving to the Advertiser/Agency division, where she assumed a leadership role as Midwest manager. From 1997 through December 2000, she took a career-enhancing hiatus from Arbitron to become partner in Morrison and Abraham, one of the industry’s premiere new business media consultancies.
Ms. Hanley rejoined Arbitron in 2001 as Vice President, Sales, Advertiser/Agency Services. In 2003, she was promoted to Senior Vice President, Advertiser/Agency/Cable Services, where she introduced strategies to help today’s agencies, marketers and cable clients distinguish themselves in the marketplace through Scarborough Research’s consumer insight data and Arbitron’s sophisticated suite of media research, planning and buying data and software.
Throughout her tenure at Arbitron, she has been awarded the 2007 CEO Leadership Award and Manager of the Year for 1994, 1996 and 1997. She has served on the Radio Advisory Council since 2000 and was the Vice President of the Media Research Club of Chicago from 1990-1994.