Campus Solutions, the country’s biggest and most innovative college marketing agency, has teamed up with ESSENCE, the preeminent brand for African-American women, to host the 2015 ESSENCE College Tour. The purpose of the College Tour is to empower African-American college students to lead successful, focused and healthy lives. The tour recently made stops at Hampton University and Clark Atlanta University. It will wrap up at the University of Maryland.
The free event featured a variety of activities at each stop, including hair styling stations, “ESSENCE Beauty Talk: Chic Beauty on a Budget,” featuring ESSENCE beauty editors, beauty stations/demos, ESSENCE BeautyBox sign-up booths, product giveaways and more. Sponsors for the College Tour are Ultra Sheen Supreme and Cantu.
“Campus Solutions is excited to work with ESSENCE and its partners for the second year in a row on the ESSENCE College Tour,” said Bryan Carbone, President, Campus Solutions. “This is a very strategic, targeted promotion designed to build customer awareness and loyalty with young African-Americans. Our firm has years of experience creating, launching and administering these types of promotions, and ESSENCE represents a unique fit to our model.”
College students are the most elusive – and prized – demographic with marketers today. They are estimated to spend more than $21.5 billion on food and beverage in one year alone, as well as $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be smartphones, laptops or even wearable technology.