Bud Light Partners with Live Nation, Myspace and Universal Music Group on First-of-its-Kind Program
Artist Lineup Features Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips
This summer, Bud Light is making a commitment to bring fans closer to the music they love with the introduction of “Bud Light Music First,” a program that will create and celebrate various music firsts. Bud Light Music First will culminate on Thursday, Aug. 1, with “50/50/1,” a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day.
“Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level,” said Rob McCarthy, vice president, Bud Light. “With Bud Light Music First, we have an amazing collection of artists and partners that will make sure every adult fan can experience music in a fun, interesting way this summer.”