Brisk Iced Tea today announced a new multi-dimensional digital channel editorially curated by Noisey, VICE’s music channel and Remezcla ““ www.BriskBodega.com ““ that will provide fans with up to the moment access to urban cross-cultural trends, artists and events. In addition to the launch of the digital platform, Brisk and Noisey will host a summer music event series in 14 major cities across the U.S. featuring top music performances and street art.
“Our platform is inspired by the local bodega, which is often viewed as the cultural core of a neighborhood,” said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. “Brisk has a rich history of bringing bold flavor to our fans and giving them access to authentic experiences, which will now be consolidated in one easy to browse location. Through our partnership with Noisey and Remezcla, both prominent and raw voices in lifestyle media, we will be able to create an even deeper engagement and interaction with our consumers.”
BriskBodega.com will also feature a series of original videos that will shine a light on the influences and flavors of local communities, including:
Bodega Chat – is a digital video series hosted by Juan Bago, a comedic actor from New York City’s Washington Heights. The series will feature guests filmed in and around their local bodegas. These individuals – musicians, athletes, actors, local celebrities and personalities, will chat about their achievements and projects, tastes, neighborhood, corner store and the flavors of their community.