LiveU, the pioneer and leader in IP-based live video services and broadcast solutions for acquisition, management and distribution, has today announced that it has formed a partnership with global music event web broadcaster Boiler Room. The partnership is both promotional and technical, with Boiler Room deploying LiveU technology while also promoting LiveU as a partner brand. The deal is being overseen by LiveU’s UK partner Garland Partners Ltd.
Boiler Room first emerged in 2010 and has quickly established itself as a cultural phenomenon in the online music world. It streams live music sessions from around the globe to an audience of eager fans and concentrates on bringing a true sense of the event – specially arranged by Boiler Room – showcasing the band or DJ, the music and the atmosphere.
Larry Gale, Boiler Room’s Head of Broadcast, said, “Boiler Room is a community – it fits somewhere between television and radio but we’re trying to do something that’s different to both. We are focused on streaming the highest quality music experience to our audience, and LiveU ensures that we can do that, from anywhere with 3G/4G signal.”
Boiler Room selects its promotional partners very carefully from a brand suitability perspective, working with key brands like Ray-Ban and Ballantine’s Whiskey.
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