Rise – home to artists including Of Mice & Men, Memphis May Fire, Crown The Empire and The Devil Wears Prada – was founded by Craig Ericson in 1991. Using digital media it has become the center of a growing underground community with its YouTube video channel boasting more than 1.4m subscribers, more than major labels many times its size.
Current releases include White Noise by PVRIS, currently embarking on a 50-date tour, including a performance at next month’s Download Festival in the UK.
Under the deal with BMG, Rise will continue to operate from its headquarters in Portland, Oregon under the leadership of Craig Ericson. BMG will handle back office functions and will offer Rise artists access to its international network. Rise currently generates around 95% of its revenue in the US.
The partnership builds on BMG’s existing strengths in the metal genre with historic recording catalogues from the likes of Black Sabbath, Iron Maiden, Motorhead, Megadeth, Uriah Heep and Helloween and contemporary recordings from You Me At Six, Within Temptation and Bring Me The Horizon.
Sales of hard rock are proving more resilient than in many other genres. Sales of hard rock recordings in the US grew by 8% in the fourth quarter to 2014 at a time when the overall market declined by 3.5%.