Home Music Industry News When it Comes to Black Business: Greed Kills Growth

When it Comes to Black Business: Greed Kills Growth


mind-your-own-coverExcerpt from Mind Your Own Damn Business by kevRoss…

MY HANDS ARE CLEAN… KINDAI am certainly no angel or perfect for that matter. Perhaps I have lost hundreds of thousand s of dollars doing business because I have never asked for “favors” either. There really is NO such thing as a free lunch… There is ALWAYS some kind of price to pay. I could have had more had I played dirty too but it was just never my thing.   That’s not to say I didn’t try but I just didn’t like the way I felt afterward. I’ve been offered all kinds of money, trips, gifts, sex, you name it but I always worked hard on the product and I realized I could get all those things on my own anyway. I have never called and asked for a hook up to grow my business. I almost always wait until someone offers something to me. If they don’t, I simply go out and buy it. I told one major client I wanted to hear the project for an ad they had purchased from me and they said, “I’m going to Fed Ex you the CD, I told them, I have to run some errand s and I will stop at Best Buy and buy it.” They were shocked but that’s exactly what I did and will do. If you are supporting my business endeavor, the LEAST I can do is support you back with the purchase of a $15.00 CD. But there are some industry people who are so greedy and cheap, they will let the client mail them that CD free of charge over and over again. Then they wonder why the person doesn’t think of them FIRST when they have a budget.


I get a TON of event tickets, party passes, award show tickets and much more but I have learned to keep it quiet and either I go or I don’t. Many people don’t understand why I keep it quiet and they feel that I should forward my tickets and passes to them, someone they are fooking or a family member etc. Where do we get our logic? They don’t consider that I get the passes BECAUSE I have a legitimate business   or that I get the passes BECAUSE the company wants me to do some press… All they know is, Kevin has passes, he’s not going to use them so he is SUPPOSED to give them to me (laugh). I fell out with an industry friend once because I had an invite to an award show after party. I was living in Atlanta and the party was in LA. I told him I would make a few calls and make him the rep for my blog/company RFFocus if he covered the event. There were HUGE stars at this event and this person was out of the loop and not working anywhere at the time. I figured it would be a great opportunity for them to mingle and network as well. This person asked me how much was I going to pay them for covering the event. I told them I just needed a paragraph and that I was not willing to pay under the circumstances. This person went off on me. Talked about their tenure in the industry and basically called me “cheap.” Here’s the clincher… I told them just to forget it, and they said… “You should STILL give me those tickets!” As if it was my obligation and I owed it to them. I damn near dropped the phone and asked “Why?” They said, “Sh…, you’re not going! A true friend would give those tickets up!” I told them to use their industry contacts and tenure they just boasted about to get their OWN fooking tickets. Needless to say, they didn’t end up going and stopped speaking to me or a while. I likened this to the kid on the playground who is just like everybody else until he brings a big bag of cand y. They everybody wants to be his friend until the cand y is gone. We play that EXACT same game as adults but the cand y turns to money, possessions and fame.


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Kevin Ross: RFFocus.org CEO with over 20 years experience in the Industry. Ross is a former radio Program Director and Radio Jock. You can contact him by clicking the "Contact Us" button in the menu bar.