HARRIS FOOD GROUP EXPANDS WITH LICENSING DEAL FOR POP-CULTURE PHENOMENON “˜THE BIGGEST LOSER’
Calvin Harris Joins Forces with NBC Universal and Reveille Bringing Consumers a Line of Refrigerated, Fully-Prepared, Healthy Meal Options
Leading Research and Development Chef, Calvin Harris of Harris Food Group announced today a line new of refrigerated, fully-prepared healthy meal options called Simply Sensible which will launch in conjunction with NBC’s hit weight loss show, “The Biggest Loser” in season 11. “The Biggest Loser” line is licensed through NBC Universal Television Consumer Products Group and Reveille LLC. The deal was secured by JTMG, LLC., the licensing agency for NBC Universal Television Consumer Products Group.
Serving as a corporate research and development chef creating innovative products for notable restaurants such as Arby’s, Burger King and TGI Friday’s, Harris branched off to create Harris Food Group in order to develop, market and distribute products that could improve consumers’ lives with the intent to provide quality, gourmet tasting and healthy meal solutions to tackle America’s obesity crises.
“I am very excited to be partnering with NBC/Reveille on creating Simply Sensible the first of its kind refrigerated, fully-prepared healthy meal line,” said Chef Calvin Harris, CEO and Founder of Harris Food Group. “˜The Biggest Loser’ has become such a phenomenon with a loyal following and it was the ideal partnership to launch Simply Sensible in order to impact a large population of consumers and provide a meal option for the contestants while on the show.”
Simply Sensible will feature five meal options including Lasagna with Meat Sauce, Zing Chicken with brown rice, Pot Roast with mashed potatoes, Mediterranean Chicken with bowtie pasta and Beef Tips and brown rice; each meal includes two servings and will be less than 250 calories per serving. Simply Sensible is endorsed by the American Heart Association and will have an estimated retail value of $6.99. Simply Sensible products will be the first fully prepared “better for you” meal option and will be available in the refrigerated section of national grocers beginning this January.
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