Home URBAN Big Machine Label Group and iHeartmedia (formerly Clear Channel) Announce Partnership

Big Machine Label Group and iHeartmedia (formerly Clear Channel) Announce Partnership

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taylor swiftBig Machine Becomes First Record Company to Share in ’s Terrestrial Revenues

Companies Reach Agreement on Innovative Model for Future Growth of Digital

NASHVILLE, Tenn.–Big Machine and iHeartmedia (formerly Clear Channel) Media and Entertainment today announced a groundbreaking agreement to align their business interests and accelerate growth and innovation in digital radio to the benefit of and radio listeners everywhere.

“Scott Borchetta has reinvented the music business in many important ways over the years, from distribution and artist development to promotion and advertising”

Through this mutually beneficial arrangement, Big Machine will  become the  first record company to directly participate, along with its , in iHeartmedia (formerly Clear Channel)‘s terrestrial broadcast radio revenues.

Artists with Big Machine’s wholly owned who will benefit from this agreement include Big Machine Records artists Swift, Tim McGraw, Rascal Flatts, Edens Edge and Ella Mae Bowen and Valory Music Co. artists Reba McEntire, Justin Moore, Brantley Gilbert, The Mavericks and Thomas Rhett.

“For years, record companies and media companies have looked for a new way to do business together that would bring our interests into line,” said Scott Borchetta, President and Chief of Big Machine Label Group. “In iHeartmedia (formerly Clear Channel), I found partners who shared my big-picture view of how we could structure an agreement to benefit all involved. Not only does this partnership enable Big Machine to participate in terrestrial broadcast revenues, but we are also helping to grow digital radio ““ a great opportunity for all of us and a breakthrough opportunity for Big Machine artists.”

“Scott Borchetta has reinvented the music business in many important ways over the years, from distribution and artist development to promotion and advertising,” said Bob Pittman, of iHeartmedia (formerly Clear Channel). “Focusing that same creativity on how best to grow the music business, Scott has developed this new model with us to let his labels and artists participate in the revenue of broadcast radio immediately and in digital radio as it builds.  This is a big step, but we think this investment is an opportunity worth taking to align our interests in all of our revenue streams and  grow digital listening to its full potential with record labels and their artists as our partners. This landmark agreement creates a structure that makes sense for both our companies ““ but most of all for music fans.”

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