On the heels of Beyonce’s triumphant Super Bowl halftime performance, ESSENCE, the preeminent brand for African-American women, today announced that herMrs. Carter Show World Tour is adding a special performance at the 19th annual ESSENCE Festival, where the international superstar will return to the Superdome to headline one of three stellar nights of concerts taking place July 4-7 in New Orleans, LA.
“We are incredibly excited to welcome Beyonce back to the 2013 ESSENCE Festival line-up. She is truly the ultimate ESSENCE woman,” said Essence Communications President, Michelle Ebanks. “If you missed her tour de force in New Orleans, please join us this Fourth of July weekend so that you can experience it live for yourself at the ESSENCE Festival. The ESSENCE Festival features the best in music, culture, arts and entertainment””all of which Beyonce captures through her extraordinary gifts.”
As the definitive destination for entertainment, empowerment, inspiration and culture, the ESSENCE Festival last hosted Beyonce in 2009, and once previously in 2005 as a member of Destiny’s Child.