Home Music Industry News BET NETWORKS TEAMS WITH SHERYL UNDERWOOD’S PACK RAT FOUNDATION

BET NETWORKS TEAMS WITH SHERYL UNDERWOOD’S PACK RAT FOUNDATION

The fifth season of THE TALK will kick off with a special two week premiere event beginning Monday, Sept. 8 (2:00-3:00 PM, ET; 1:00-2:00 PM, PT/CT) on the CBS Television Network. In what promises to be their boldest premiere yet, the hosts will face their biggest fears, reveal intimate secrets and, for the first time, live tweet during the show. Sheryl Underwood, shown. Photo: Art Streiber © 2014 CBS Broadcasting Inc. All Rights Reserved.
Photo: Art Streiber 

Networks is teaming up with ’s Pack Rat Foundation for Education and King Artist Entertainment to bring the iconic Soul Train brand to select Historically Black Colleges and Universities () during the 2016-17 Homecoming season. Inclusive of three critical C’s: concerts, comedy, and conversation – the collaboration will have engaging and interactive elements that allow students and alumni to preserve and celebrate the Soul Train heritage and legacy in music, dance and fashion.

““BET is thrilled to build on the legacy in the College market, where we can simultaneously put a timeless brand in front of new and familiar audiences, while also reinstating our commitment to the higher education community,”” said Richard Gay, Executive Vice President, Strategy and Operations at BET Networks. ““Alongside Sheryl Underwood’s Pack Rat Foundation for Education and King Artist Entertainment, we’re honored to bring two epic experiences – Soul Train and Homecoming at HBCUs – together and look forward to finding additional ways to engage the brand.””

“While maintaining the foundation of ’s origin, the young people on HBCU campuses will become the conductors of .” Underwood adds, ““There’s a passion right now for music and social activism. Pack Rat Foundation For Education, BET Networks and King Artist Entertainment will bring the community together with love, peace and soul.””