Home Of Interest Belvedere Sponsors Launch of Beyonce 4

Belvedere Sponsors Launch of Beyonce 4

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(June 27, 2011 London, England) – Beyonce proved she runs the world last night with the most electrifying set that the Shepherd’s Bush Empire has ever witnessed. Launching her new album – 4 – at the intimate West London venue, she treated an exhilirated crowd with a selection of new songs from the new record, a cluster of classic Beyonce hits and a few inspired covers.

Displaying the stage presence that captivated Glastonbury just one day before this unprecedented private gig, Beyonce was dressed to impress in a canary yellow flapper dress, sparkling silver heels, dazzling diamond earrings and her trademark mane of blonde curls.

The VIP area was crammed with a guestlist that West London has never before seen. Beyonce’s husband Jay Z sat front row of the balcony with mother-in-law Tina Knowles, sitting beside Gwyneth Paltrow, , Stella McCartney and Adele, whose concerns for her recently damaged voice proved unfounded as she sang along to from the best seat in the house. Other guests included Glee cast members Naya Rivera, Chord Overstreet, Darren Criss and Harry Shum Jr, who took a night out of their hectic European tour. Paloma Faith, Tom Ford, Matthew Williamson, Alexandra Burke, Sherdian Smith, JLS’ JB, The Sugababes’ Jade Ewen, Jade Parfitt, Mr Hudson, Henry Holland and Alison Mosshart, celebrating ahead of best friend Kate Moss’ weekend wedding, were all in attendance and enjoyed the show from the exclusive VIP area.

Guests sipped Belvedere cocktails, a collection named ‘4’ after the new album, while Beyonce performed album tracks Run the World and new single Best Thing I Never Had, classic hits like Halo, Work it Out, Irreplaceable, Single Ladies and Listen. The highlight of the evening came with a medley of covers from Queen’s Bohemian Rhapsody and The Kings of Leon’s rock smash Sex is on Fire.

It was a truly unforgettable performance from the world’s greatest singer, and one that the capital won’t see for a long time to come. Belvedere is honoured to support the launch of 4 and the inimitable Beyonce.

Please see below the link to download our b roll footage.


CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.