The station, formerly known as Kiss 107.7, is now 107.7 JAMZ. The Beasley Broadcast Group has introduced the new urban format after the station’s repeated previous lackluster performance in the Fayetteville market. Station management has replaced its previous UAC programming with more of an urban adult hits format known as “Everything That JAMZ!”
“Obviously, that would get our attention a little bit,” said Mac Edwards, market manager for Beasley’s six stations in town. “But more, we’ve been talking with our audience. We’ve been getting feedback from them. They said they liked more energy on the station. They like to consider themselves younger.