Montreal has become Canada’s first radio market to move from diaries to electronic measurement. The first 8 weeks of the initial 13 week currency period is being provided to allow BBM members to plan for the official currency release (which will include the period from September 1 to November 30, 2008). The data are produced from full strength French speaking and English speaking panels.
After PPM becomes currency, future Montreal PPM data will release monthly starting . BBM will release the final diary-based currency to provide support for buys posted on diary data in Montreal.
The Montreal market launch is the first phase of BBM Canada’s radio rollout plan which will see PPM panels launched in Toronto, Vancouver, Calgary, and Edmonton in Fall 2009.
The Montreal PPM radio ratings service is being operated by BBM Canada, a not-for-profit, member-owned tripartite industry organization, which has been operating since 1944. It supplies radio and television audience ratings services to the Canadian advertising industry. BBM’s membership includes television and radio stations and networks, advertising agencies, and advertisers.