Bad News For Newspapers – The iPad Tops The Web, Print For News

 width=According to new research from The Reynolds Journalism Institute (RJI) that looks at how the iPad is affecting how people get , the iPad tops both the Web and print for getting news.

Highlights of the research:

  • iPad news consumers prefer newspaper to newspaper websites; less likely to use print.
  • The vast majority of those who read news on their iPads each day prefer to use a newspaper’s for reading news and feature stories as opposed to using a Web browser to navigate the newspaper’s website.
  • The more one uses the iPad for news consumption, the less he or she uses printed newspapers.
  • There’s a statistically significant correlation between iPad news consumption and the likelihood of canceling their print subscriptions.
  • One out of 10 report that they have canceled their subscriptions to printed newspapers and switched to reading digital newspapers on their iPad.
  • Nearly all of the respondents (%) indicated that they used their iPad for some period of time during a typical day to consume news.

The trend could be another blow to traditional newspapers, especially given predictions for explosive growth in tablet computer use in 2011.

Other highlights of the research:

  • More than nine out of 10 respondents rated their overall satisfaction as either very satisfied (70.2%) or somewhat satisfied (23.4%).
  • More than three-quarters (76.1%) indicated that they very likely to recommend the iPad to a friend or relative.
  • Using the iPad to follow breaking news reports and current events is the most popular use for the device. Next according to popularity: leisure reading of books, newspapers and magazines (81.5%); browsing the Web (80.8%); and e-mail (75.8%).
  • The news apps that come closest to meeting user expecations include: The , Today, The , and The Journal.
CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.