Home Music Industry News Atlantic Record’s EVP/Urban Promotions Juliette Jones on Cardi B and …

Atlantic Record’s EVP/Urban Promotions Juliette Jones on Cardi B and …

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Damon Lot-Atlantic National Director Urban, Juliette Jones-Atlantic EVP Urban Promotion, , Doc Wynter-iHeartRadio Real 92.3 PD/VP Urban Programming, Kevin Holiday-Atlantic VP Urban Promotion: Photo Credit: Brittany Allen

Juliette Jones could probably work for any industry company after interning and working for various industry outlets during her diversified industry career. She started in the industry as an intern in DC working for Arlinda Garrett. From there she went to NYC to continue interning at WBLS, she replaced Diddy who was leaving to go to Uptown Records. She also interned for Lionel Ridenour simultaneously with WBLS.

She credits hip hop legend Funkmaster Flex with helping her get her first industry job. She started at Jive Records in 1994 and stayed with the company until 2001 holding several positions including Mid-Atlantic Regional, South-East Regional, National Director, and Senior National Director before departing. At that point she switched gears, moved to Los Angeles and went to work at , after a couple of years, she returned to NYC to once again work for Lionel Ridenour at Virgin records. Virgin converted to Capitol Records and in 2007 the late Ronnie Johnson joined the company. She became the Head of Urban Promotions for the first time under Johnson’s leadership. After Johnson passed in 2007, she left shortly thereafter, took an involuntary sabbatical and moved to Paris for a couple months.

After returning to the states she went to work for the “great and brilliant” Geo Bivins. From there she went to to work with Joie Manda and Todd Moscowitz as the Head of Urban Promotions. That was the beginning of her current tenure at Warner Music Group.

You’ve worked in various positions in the industry and companies. Even a stint at HITS Magazine. What was it like to work at an industry trade?

Hits was completely different from Jive Records. California was totally different from NYC. I’d never lived there before. The whole culture in the office was very causal and relaxed, but it was very interesting to work on deadlines collaboratively, to put the magazine out while still working in and around the music business with a lot of my old colleagues. Working for Dennis Laventhal, Lenny Beer and Todd Hensley was incredibly educational and a lot of fun. They’re definitely entrepreneurial guys who’ve seen and done a lot in the music business. I really appreciated the tone and texture of Hits, as always a little bit tongue-in-cheek and doesn’t take itself too seriously. And that was definitely reflected in the environment in the office.

How important is it that industry people diversify their skills?

It’s important for anyone in any business to constantly learn and grow and change as the world changes, and as the business changes. That definitely applies to executives in the music business as well. There’s never a bad or downside to diversifying and broadening your skill set and your knowledge of different avenues of the business.

Meek Mill, rffocusorg.wpengine.com
Meek Mill, Juliette, Derrick “DC” Corbett-iHeartradio Urban PD WUSL/WDAS Philadelphia

You’ve had a great year with artists like Cardi B breaking a record for a female rap artist in the last 20 years. How did that feel?

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Kevin Ross: RFFocus.org CEO with over 20 years experience in the Industry. Ross is a former radio Program Director and Radio Jock. You can contact him by clicking the "Contact Us" button in the menu bar.

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