AT&T will now offer Earvin “Magic” Johnson’s ASPiRE, the network that entertains and celebrates urban influencers and African-American families, and UP, a network providing uplifting family programming. ASPiRE and UP are now available on the DIRECTV and U-verse platforms.
“We’re pleased to bring these great channels that serve family audiences and expand entertainment options on both our U-verse and DIRECTV platforms,” said Dan York, chief content officer at AT&T. “With these networks come a diverse array of voices and perspectives that build on the wide variety of programming we carry today.”
“This is a fantastic way for us to close out a very successful year and we salute AT&T for recognizing the value that ASPiRE brings to their customers with programming that is relatable, relevant and positive,” said Earvin “Magic” Johnson, chairman & CEO, ASPiRE. “We will continue to provide a real and authentic view of the African-American community.”
“As the leading brand in family entertainment, we are proud to work with AT&T and look forward to entertaining AT&T’s customers with our unique brand of quality family content,” said Charley Humbard, president & CEO of UP.