As the performing rights industry continues to fragment and direct licenses become more common, Selden’s appointment will ensure that ascap provides best-in-class processing and payment of royalties services for clients of Administration Services. ascap Administration Services is uniquely positioned to provide services at extremely competitive rates due to ASCAP’s highly scalable infrastructure and trusted reputation in the marketplace. Selden will also identify opportunities to develop new competitive service offerings for existing and new domestic and international customers as market needs evolve.
Selden has 15 years of experience with multi-platform and digital businesses, most recently as SVP, Strategy, Operations and Business Development for Viacom Music Brands. During 10 years with Viacom, she launched its music publishing business, and increased revenue and profitability from its media assets by innovating ways to monetize content across the web, television and mobile. Selden held earlier positions with Napster 2.0 and HBO. She has an MBA from NYU Stern School of Business and a B.A. from Syracuse University.
“Lisa brings an innovative, entrepreneurial mindset and client service experience to this position. She has worked at the digital, cutting edge of traditional companies as they strive to leverage their assets in productive new ways to meet changing industry dynamics,” said Alice Kim, ascap Chief Strategy and Development Officer. “As we seek to expand capabilities for all of our members and customers, Lisa’s approach will be essential to helping ascap continue to flourish in tomorrow’s performing rights landscape.”