Company agrees to incorporate specific actions into its continuous improvement program for the Portable People Meter service in the New York radio market
Arbitron Inc. (NYSE: ARB) announced today that it has joined in a Stipulated Order on Consent with the Attorney General of the State of New York (NYAG) that will resolve all claims against Arbitron that were alleged in the lawsuit filed by the NYAG in New York County Supreme Court on October 9, 2008.
The lawsuit alleged violations of New York state executive, business and civil rights statutes relating to the marketing and commercialization in New York of the Portable People MeterTM radio ratings service. As part of the settlement, Arbitron will incorporate a number of actions into its continuous improvement program for the Portable People Meter ratings service in the New York radio market.
In summary, within the PPMTM service for the New York Radio metro, Arbitron has agreed to: Recruit panelists using a combination of telephone number and addressed-based sampling methods beginning January 2009. Arbitron has committed to use the address-based sampling technique for 15 percent of our recruitment efforts in New York by July 2010 Increase the sample target for persons residing in cell-phone-only households to 15 percent of the total New York sample target by July 2010;
Motivational Podcast by RFFocus.org CEO Kevin Ross - More Episodes HERE