Home URBAN Arbitron Releases RADAR ® 96 March 2008 Radio Network Ratings

Arbitron Releases RADAR ® 96 March 2008 Radio Network Ratings

Releases RADAR ® 96 March 2008 Network Ratings

Sample Size Increase to 225,063 and PPMTM Respondents;

Market by Market Reporting for Top 100 ®s;

Key Demos Available on Arbitron.com

Arbitron Inc. (NYSE: ) today released its March 2008 RADAR ® radio network audience reports (RADAR 96) covering the period January 11, 2007 ““ December 12, 2007, which includes and diary respondents.

In addition to the Persons 12+ rankings released each , Arbitron posts RADAR Radio Network Ratings for Persons 18-49 and Persons 25-54 on its Web site.


RADAR 96 marks an increase in sample size to more than 225,000 respondents. By December 2008, Arbitron plans to increase the sample size to 300,000 respondents. This is part of a continuing sample increase initiative and is in line with Arbitron’s commitment to enhance the quality of its RADAR service and ensure more granular information is available to clients by demographics, dayparts and by individual market in the Top 100 DMA ®s.

from RADAR 96

During the RADAR 96 survey period, 72 percent of U.S. consumers ages 12+ heard one or more in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 57radio reached:

* 72 percent of Persons 18+
* 72 percent of Persons 35+
* 74 percent of Persons 18-49
* 74 percent of Persons 25-54