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Arbitron Releases RADAR 109 March 2011 Radio Network Ratings Network Radio Increased its Reach by More Than 1.9 Million Persons 12 and older on a year over year basis

 width=Arbitron Releases RADAR 109 March 2011 Ratings   Network Radio Increased its Reach by More Than 1.9 Million Persons 12 and older on a   year over year basis
Network Radio Reached an Additional 505,000 Adults aged 18 to 49 versus last year
COLUMBIA, MD, June 20, 2011 ““ . (NYSE: ARB) reported in its June 2011 RADAR ® (Radio’s All Dimension Audience Research) 109 Radio Network Ratings that approximately 191.9 million Persons 12 and older, or 74 percent, heard one or more in an average week of the , which is an increase of nearly 1.9 million versus the June 2010 report.
Arbitron posts RADAR Radio Network Ratings for Persons aged 18-49 and Persons aged 25-54 on its Web site at:
http://www.arbitron.com/national_radio/radar109_network_rankings.htm
Selected Audience Results from RADAR 109
The RADAR 109 survey period demonstrates network radio’s power in reaching a in all demographics on a year over year basis.   Commercials aired on the 56 measure reached:
74.0 percent of Persons aged 12+ (191,891,000 Persons)
74.3 percent of Persons aged 18+ (174,299,000 Persons)
73.4 percent of Persons aged 35+ (120,238,000 Persons)
77.0 percent of Persons aged 18-49 (103,841,000 Persons)
77.2 percent of Persons aged 25-54 (97,992,000 Persons)