Company agrees to specific actions in Washington D.C. and Baltimore consistent with its continuous improvement program for Portable People Meter services
COLUMBIA, MD; ” . (NYSE: ARB) announced today that it has reached an agreement with the Office of the Attorney General of Maryland regarding the companyâ„¢s Portable People MeterTM radio ratings services in Washington D.C. and Baltimore.
Arbitron has agreed to a number of actions in these two radio markets consistent with its ongoing continuous improvement programs for the ratings services.
Michael Skarzynski, president and chief executive officer, stated: Å“The companyâ„¢s long-stand ing continuous improvement programs are a powerful framework for enhancing our Portable People Meter radio ratings services. This agreement with the Maryland Attorney General further indicates that Arbitron is proceeding along the appropriate course as we commercialize PPM in the top radio markets.
Arbitron commercialized the PPMTM radio ratings service in Washington D.C. on December 31, 2008. The Washington D.C. radio market includes the following geographic areas in Maryland : Calvert, Charles, Frederick, Montgomery and Prince Georgeâ„¢s Counties.
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