Arbitron PPM Sample Size Metrics Hit New Highs in January 2010
18-34 Demos Surpass Sample Size Benchmarks;
New High for Sample Metric Among Black Persons Aged 18-34;
Compliance and Response Rates Above Company Benchmarks
COLUMBIA, MD; March 1, 2010 – Arbitron, Inc. (NYSE: ARB) announced today that it met or exceeded substantially all of its sample size metrics across the 33 PPM currency markets in the January 2010 Portable People MeterTM (PPMâ„¢) survey. The average Designated Delivery Index (DDI) for Persons aged 6+ was 109 in January and 104 for Persons aged 18-54 across the 33 PPM currency markets.
The company achieved a new high of a 98 DDI for Black Persons aged 18-34 in January*. The January average DDI across the 33 PPM currency markets was 94 for all Persons aged 18-34; 91 among Hispanic persons aged 18-34* and 94 for Other Persons (not Black and not Hispanic) aged 18-34.
*Average among 33 PPM Currency, 19 markets for black, 22 markets for Hispanic and 14 markets for language preference.