Concierge Service Offers Wake Up Calls and Reminders to PPM survey participants
Arbitron Inc. announced that it now offers a free, customized concierge service targeted to Portable People MeterTM survey participants between the ages of 18 and 34.and Arbitron’s ongoing panel relations efforts.
Called the PPM VIP Service, PPM panelists in New York, Houston and Philadelphia who live in households with a person age 18 ““ 34 in residence can use the personal digital calendar service to help keep track of their hectic schedules.
Once a panelist activates the service, they can receive alerts and reminders on as many as five different numbers. Later, when PPM VIP Service calls back at the designated day and time, an automated voice reads the same message the panelist input into the Web site.
“We’ve made tremendous strides in improving the representation of 18-34 year olds in all our PPM markets,” said Owen Charlebois, President, Technology and Research & Development, Arbitron Inc. The increase in sample has also markedly improved the proportionality of our PPM samples in terms of age, race, ethnicity and language preference.