A little more than a week after canceling a promising new out-of-home television audience measurement service due to concerns about the “current economic environment,” Nielsen has canceled plans for its annual client meeting in 2009. The event, which was set to take place March 11-13 in Las Vegas, has grown to be something of a boondoggle in recent years, in which Nielsen wined, dined and entertained clients, and spent more time promoting its vision and new products than discussing serious methodological issues surrounding its measurement of media audiences.
You won’t see Arbitron cancelling Advisory Council meetings citing the economy as an excuse. Our Advisory Councils are a serious, substantive interchange of ideas and priorities. Arbitron puts a much higher priority on client input and acting on that input. Our radio station and agency Advisory Councils are on the calendar to stay in 2009.
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