Home URBAN ARBITRON NEW YORK NUMBERS HIGHLIGHT PPM DEFICIENCIES – NABOB CONTINUES TO PRESS...

ARBITRON NEW YORK NUMBERS HIGHLIGHT PPM DEFICIENCIES – NABOB CONTINUES TO PRESS FOR SLOWDOWN OF ROLLOUT

With the release yesterday of the Arbitron data for City, Association of Black Owned Broadcasters () renewed its call for Arbitron to postpone its market rollout plan in new markets until it corrects significant flaws with the new audience measurement methodology.

Jim Winston, and General Counsel of NABOB said, “The City results were even worse for urban and Hispanic than the Philadelphia and numbers. The New York PPM numbers showed a substantial loss of audience for all stations, but the loss for the urban and Hispanic formatted stations was far worse than for the market as a whole.” more

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.