Arbitron Inc. (NYSE: ARB) Executive Vice President and Chief Marketing Officer, was recently named to Radio Ink’s “Most Influential African-Americans in Radio” list. Mr. Adams joined Arbitron in early 2009 and became an integral participant in the ongoing dialogues with clients and industry leaders at a time when radio needed the most support. Adams has helped create a more customer centric approach and has been responsible for broadening Arbitron’s platform as an advocate for the radio industry.
His tenure includes the Arbitron cross-platform advertising initiatives, the “We Hear You” and “Long Live Radio” campaigns. The “We Hear You” campaign uses employees and customers to highlight the Arbitron service enhancements and solutions upgrades that have been developed to create more user-friendly services for its clients. In the “Long Live Radio” campaign, Arbitron showcases real responses from diary respondents to highlight the important role of radio in everyday life.
“It is an honor to be recognized by Radio Ink and included with many illustrious members of the radio industry,” said Adams. “Arbitron is uniquely positioned to help the industry navigate some of its current challenges and opportunities. Radio is an important companion to listeners in every market.”
“We congratulate Alton on this prestigious honor,” states William Kerr, President and CEO, Arbitron Inc. “It is wonderful to have his contributions recognized by the industry and to have the bar raised even higher for the year to come.”
The “Most Influential African Americans in Radio” list is an annual list compiled by Radio Ink that accepts nominations for outstand ing contributions to the promotion of the African-America radio industry.