Benefits to Subscribers Include In-depth, On-line Training Seminars and Qualitative Resources at the Click of a Mouse
Arbitron Inc. (NYSE: ARB) has launched a Web site for diary-measured markets. The site, located at http://www.arbitron.com/diary, is a “one-stop” information resource for subscribers in diary-measured markets of all sizes.
The site provides visitors with easy access to online tutorials, “on demand “ training courses and other information focused on the unique needs of radio stations in diary-measured markets. The training options provide in-depth instruction on qualitative reporting, understand ing research terminology and “how to” information on building an effective radio schedule.
Visitors can also find detailed information on Arbitron’s qualitative lifestyle information services, including qualitative information via Scarborough for large markets, Retail Direct for medium-sized markets and Qualitative Diary for small markets.
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