Home URBAN Arbitron Diary Service Web Page Goes Live

Arbitron Diary Service Web Page Goes Live

Benefits to Subscribers Include In-depth, On-line Training Seminars and Qualitative Resources at the Click of a Mouse

Inc. (: ARB) has launched a Web site for diary-measured markets. The site, located at http://www.arbitron.com/diary, is a “-stop” resource for subscribers in diary-measured markets of all sizes.

The site provides visitors with easy access to online tutorials, “on demand “ training courses and other information focused on the unique needs of stations in diary-measured markets. The training options provide in-depth instruction on qualitative reporting, understand ing research terminology and “how to” information on building an effective schedule.

Visitors can also find detailed information on Arbitron’s qualitative lifestyle information services, including qualitative information via Scarborough for large markets, Retail Direct for medium-sized markets and Qualitative Diary for small markets.

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