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Arbitron Approves ‘Smooth AC’

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Arbitron has approved the addition of “Smooth ” as a new  format descriptor, effective immediately. BA says the new format will appear  on Station Information Packets (SIPs) for the Fall, 2008 and is  supported by groups such as , CBS and Greater

Media. CBS Radio and KTWV-/ GM Dan Weiner stated, “Our  format is an AC hybrid with many contemporary vocals and instrumental  covers. Over twenty years ago ‘New AC’ was launched and the audience began  describing the as ‘.’ Today the listeners still identify  positively with that description but in agencies we feel that ‘Smooth AC’ is  a better way to describe the format.”

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