The 2007 National League East Champions are the first Major League Baseball team to sign for PPM ratings
Arbitron Inc. (NYSE: ARB) today announced that the Philadelphia Phillies, the Philadelphia Major League Baseball (MLB) team has signed a multi-year contract for Portable People Meter (PPM) custom radio ratings services.
Using the existing PPM panel installed in Philadelphia for syndicated radio ratings, Arbitron will generate custom reports of pre-, post-, in-game and total broadcast listening estimates for the Phillies 2007, 2008 and 2009 baseball seasons. The survey will include a report of exclusive game broadcast average-quarter-hour and cumulative (Cume) audience estimates to Phillies broadcasts on WPHT-AM, the flagship station of the Phillies Radio Network.
“Baseball has always had a magical relationship with radio, and teams use radio each season as a way to stay connected to their fan base and generate revenue,” said Rob MacPherson, Director of Corporate Partnerships, Philadelphia Phillies. “We at the Phillies embrace the opportunity to bring our game to our fans on the radio each year. As a trusted and reliable source of radio audience measurement, Arbitron has always understood the unique and special relationship between the game of baseball and the radio medium. With the advent of the Portable People Meter, teams are now able to quantify their loyal audiences like never before, enabling us to better understand our fans and better serve our advertisers.”