Home Music Industry News Arbitron and CTVglobemedia Sign Multi-Year Agreement for Portable People MeterTM Radio Rating...

Arbitron and CTVglobemedia Sign Multi-Year Agreement for Portable People MeterTM Radio Rating Services

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Arbitron Inc. (NYSE: ARB) today announced that CTVglobemedia has signed a multi-year contract for Portable People MeterTM radio ratings services for CHUM Radio in Detroit, Michigan. This agreement will take effect as and when Arbitron commercializes the new audience ratings technology in Detroit.

Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.

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