Who wants to go back to the good old days? I’m speaking of the days prior to deregulation in the radio biz. The days before every company wanted to be publicly traded. If you’ve been in the business for 20 years or more, you remember. The days when a decision could be made with a walk down the hall to the GM. The days when a song could get started in a single market and grow to a national hit. The days when one could ask for and get more pay because there was the threat you would go to the competition. The good old days
It would be hard to find one of those situations these days. They do exist. Service Broadcasting instantly comes to mind. We just witnessed last week how things used to work at most stations. Michael Erickson was all set to skip out of Dallas to parts unknown when low and behold, the good old days came back. Without having to run an idea up the ladder, a quick decision was made, and Michael is in Dallas for years to come. I’m also sure that in Dallas, when a record works in Dallas, it’s on the radio and not in hold mode waiting for some secret password to come down from on high. K104 is Dallas, no syndication to be found, and they win. KRNB has Steve Harvey in the morning, but even he called Dallas home at one point. The rest of the day is local.
As much as we tend to look to recreate radio to get PPM ratings, why haven’t we really taken a look at the real problem, how we do business. We all know it’s about making money, but when making money for the stockholders takes precedence over creativity and serving the local population, we all lose.
Word has it that Emmis has unloaded a couple of Chicago stations and one in New York to a small investor group. Maybe the good ole days aren’t far from coming back.
Questions or comments? Email me at [email protected]