Today, American Express, in partnership with VEVO and YouTube, announced that seven-time Grammy ® award-winning and multi-platinum recording artist Usher and director Hamish Hamilton have been selected to create this art-in-motion experience for its popular livestream music series, “American Express Unstaged.” Usher‘s exclusive performance will be livestreamed from the Hammersmith Apollo in London, at 4:00 PM ET / 1:00 PM PT on Monday, June 11 at www.youtube.com/UsherVEVO. Fans can also watch the live event on VEVO’s free mobile apps for iPhone, iPad, Android, and the YouTube mobile website. The stream is also available for the first time ever on VEVO’s Xbox Live app. The global event will coincide with, and celebrate, the debut of Usher‘s highly anticipated album, LOOKING 4 MYSELF (RCA Records), set for release June 11th in the UK and June 12th in the U.S.
Comments Usher, “I am excited to introduce my new album LOOKING 4 MYSELF with a worldwide performance in such an innovative way. It’s very exciting to interact with my fans from a global stage through American Express Unstaged’s live stream. Using the cutting-edge “˜take the stage’ technology will allow my fans to join me virtually via their dancing avatars on stage at London‘s renowned Hammersmith Apollo Theatre. Be there on June 11th.”
Renowned for his innovative directing style and technical skill in capturing live events, along with possessing an innate artistry in filming music and movement, Hamish Hamilton, Grammy and BAFTA award-nominated director of the 2011 and 2012 Bridgestone Super Bowl XLVI Halftime Show, 2011 MTV Video Music Awards and the 82nd Academy Awards ® telecast, was hand-selected by Usher and American Express to flawlessly capture this unique, high-energy performance for fans watching across the globe, via online music leaders VEVO and YouTube. Usher and Hamish Hamilton have had a long-standing creative bond, having worked together on several live performances, creating historic cinematic moments that fans love and anticipate from Usher.
“I’m really excited about partnering with Usher ““ he is an exhilarating performer. I’m going to transport every viewer to Hammersmith in my home town of London to enjoy Usher in the most visceral way possible,” said filmmaker Hamish Hamilton. “Helping to elevate his killer performance, artistic flair, and his new sounds out to the global masses for the “˜American Express Unstaged’ livestream experience will be fun.”
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