In honor of Black History Month, Allstate Insurance Company is introducing a national digital, social media and radio campaign, “Worth Telling.” The campaign spotlights the accomplishments of 10 African-Americans who are paving the way for others in the fields of art, education, health, science, music and entrepreneurship.
“This campaign celebrates the important contributions of African-Americans across a broad spectrum of disciplines who are making a positive impact on society and inspiring others,” said Georgina Flores, vice president of marketing for Allstate.
Through a series of images and videos, Allstate recognizes the individuals whose drive and passion has led them to become influential in their respective fields. These stories will be included on the brand’s official YouTube®, Instagram® and Facebook® channels in February, using #WorthTelling. Individual stories from the campaign will also run online and in national radio advertising throughout the month.
Vanessa Baylor – Allstate Agency Owner (New York)
Baylor supports The Allstate Foundation Purple Purse campaign, a public awareness campaign that aims to create financial awareness, safety and security for domestic violence survivors. She is also heavily involved in the betterment of the New York City community, volunteering for St. Mary’s Hospital for Children, Smaltz Foundation for Alzheimer’s and The Wendy Hilliard Gymnastic Foundation.
Jamyla & Pierre Bennu – Founders of OYIN Handmade (Baltimore)
A dream that started in their kitchen, the husband and wife team are now the proud creators of Oyin Handmade, a natural line of skin and hair care products that is sold in 500 stores.
Hebru Brantley – Visual Artist (Chicago)
Brantley challenges cultural boundaries through his work by telling the stories of youthful characters and their adventures.
Zachari J. Curtis – Farmer (Washington)
Motivational Podcast by RFFocus.org CEO Kevin Ross - More Episodes HERE