Home Music Industry News Allstate Launches Black History Month Radio and Digital Campaign

Allstate Launches Black History Month Radio and Digital Campaign

chris brown
Tomeka Reid - Cellist
Tomeka Reid – Cellist

In honor of Black History Month, Allstate Insurance Company is introducing a national digital, social media and radio campaign, “Worth Telling.” The campaign spotlights the accomplishments of 10 African-Americans who are paving the way for others in the fields of art, education, health, science, music and entrepreneurship.

“This campaign celebrates the important contributions of African-Americans across a broad spectrum of disciplines who are making a positive impact on society and inspiring others,” said Georgina Flores, vice president of marketing for Allstate.

Through a series of images and videos, Allstate recognizes the individuals whose drive and passion has led them to become influential in their respective fields. These stories will be included on the brand’s official YouTube®, Instagram® and Facebook® channels in February, using #WorthTelling. Individual stories from the campaign will also run online and in national radio advertising throughout the month.

Allstate is kicking off the campaign on social media Feb. 1 and will introduce new stories “Worth Telling” each week throughout the month.

The 2016 Allstate “Worth Telling” campaign will feature the following:

Vanessa Baylor – Allstate Agency Owner (New York)
Baylor supports The Allstate Foundation Purple Purse campaign, a public awareness campaign that aims to create financial awareness, safety and security for domestic violence survivors. She is also heavily involved in the betterment of the New York City community, volunteering for St. Mary’s Hospital for Children, Smaltz Foundation for Alzheimer’s and The Wendy Hilliard Gymnastic Foundation.

Jamyla & Pierre Bennu – Founders of OYIN Handmade (Baltimore)
A dream that started in their kitchen, the husband and wife team are now the proud creators of Oyin Handmade, a natural line of skin and hair care products that is sold in 500 stores.

Hebru Brantley – Visual Artist (Chicago)
Brantley challenges cultural boundaries through his work by telling the stories of youthful characters and their adventures.

Zachari J. Curtis – Farmer (Washington)

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Motivational Podcast by RFFocus.org CEO Kevin Ross - More Episodes HERE

Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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