Alchemy Networks, the premiere digital network for urban lifestyle and entertainment, today announced its YouTube network launch. Alchemy is a YouTube Premium Channel and the only YouTube Multi-Channel Network dedicated to African American consumers primarily in the Hair, Beauty, Fashion and Urban Lifestyle categories.
Through its aggregation of approximately 30 YouTube channels, Alchemy Networks already averages over one million views per week and is approaching 900,000 YouTube subscribers. In addition to the strategic aggregation of these channels, Alchemy Networks will also launch three original and owned channels, Kaleidoscope, FWD Network and a premium channel in partnership with Kandi Burruss of Real Housewives of Atlanta.
Alchemy will exclusively offer a wide range of programming from news and celebrity gossip, scripted dramas and comedies, to music and DIY series, targeting the young and hip 18 to 34 trendsetters to the multi-faceted 25 to 54 African American female, consumers.
“We are incredibly proud to announce the launch of Alchemy, as it is the first network of its kind, a multi-channel network offering digital programming for urban audiences,” says Peter Griffith, CEO of Alchemy Networks. “Alchemy will pioneer the digital network industry with exclusive content and talent targeting African Americans.”